New home construction sizzling at New Mexico golf community

Elephant Butte NM (August 29, 2010)___Elephant Butte New Mexico is located one hour north of Las Cruces or two hours south of Albuquerque NM off Interstate 25.

For most Americans, It’s not as well known as the resort areas of Santa Fe, Ruidoso and Angel Fire New Mexico.

But, this area is home to Elephant Butte Lake (36,000 acres), the largest in New Mexico and it’s neighboring town, Truth or Consequences, boasts a plethora of mineral bath resorts built over one of the largest and cleanest underground hot springs reservoirs in the United States.

“All the elements are here for a strong residential destination resort,” said Bryan Woodward of Renaissance Marketing Group, a company that sales and markets residential properties nationwide. “You have the lake, the hot springs, the quaint towns and now you have championship golf with a great residential product.”

Heralded by most as a weekend lake destination-that perception is changing rapidly thanks to Turtleback Mountain Resort, a 1,100-acre golf development that’s drawing buyers from throughout the United States.

“We’ve been able to not only educate consumer’s about the area,” says Woodward, whose firm was hired last year by the developers of Turtleback to sale and market the development. “But we’ve been able to turn that consumer awareness into consumer action through our property sales and now you are seeing the end result.”

The end result is more than 50 new homes sites sold for an average price of over $100,000 dollars. Drive through the community today and you’ll see a multitude of new homes under construction with several more set to break ground in the next 30 days.

In the last few months RMG has attracted buyers from Florida, New Mexico, Texas, California, Nevada, Louisiana, and Colorado.

“Right now we have four different builders constructing custom homes for our new property owners,” Woodward said. “We have a buy now build later program, but as you can see our customers  are choosing to build now. In this economy you can get a lot more house for your dollar.

“Part of the sales process is educating the consumer to take advantage of the economy, not fear it.” Woodward added.

Turtleback’s recent success has prompted a new owners dinner celebration at the end of September where builders and new property owners can get together while enjoying dinner and live music on the 5,000 square foot patio on the back of Turtleback’s clubhouse.

All this comes out a time when the National Association of Homebuilders reports new home construction is near all-time record lows and those that are building are downsizing.

At Turtleback Mountain, the average size of each new custom built home is 3,000 square feet.

“We continue to work hard to pierce through the public perception in regards to our national housing market. “Woodward added. “There our great residential projects just like Turtleback that can earn a good number of new sales in this market.

“Most developers just need to re-position the product and build a strong, concentrated sales and marketing program to pierce through the perception.”

“We are proving we can deliver all these components.”

Renaissance Marketing Group

Renaissance Marketing Group (RMG) is a full service residential sales and marketing company built to reposition developers’ current product and successfully sale and market in a variety of locales.

For more information contact RMG toll free at 1-866-454-6711

Filed Under: FeaturedSales Strategies

About the Author:

RSSComments (0)

Trackback URL

Leave a Reply