Rio de Janiero’s new district spurts development growth

Rio de Janiero has always been know for its culture unlike any other country in the World.

Carnaval and New Year’s celebrations attract revelers worldwide and its Samba influenced rhythms give the city of 8 million a style all its own.

Times are changing in the area just west of the City Center.

A new American themed culture is blossoming in the suburbs west of town.

In Barra da Tijuca, new growth is spurring condo developments, American styled restaurants and huge-mega malls along the what is appropriately called the Avenue of the Americas-which stretches nearly 40kms running east to west.

Barra’s growth is built around a new style of living in Brazil where large leisure amenities are being built like golf courses, pools, lakes and parks. Huge American styled indoor shopping malls have also made their mark here.

The best of the shopping malls is Barra Shopping with nearly 700 stores. Other malls include the New York City Center, which features a 88-foot Statue of Liberty replica at its entrance and Via Parque Shopping- that’s filled with designer boutique brands from throughout the world.

Restaurants here are many with influences from all over the world, but you will also discover American brands like the Hard Rock Cafe, Applebees and Chilis in Barra.

Of course, the main attraction, like most places in Rio de Janiero is Barra’s beach. Barra da Tijuca beach is the longest in Rio stretching 12 km. The most popular point surrounds Cabana do Pepe on the eastern edge of Praia. Cabana do Pepe is a sandwhich shop named after Pepe, a famous brazilian hang glider that was killed in a hang gliding accident in Japan. His widow runs the shop. On weekends the beach surrounding this locals hot spot is packed with the high-end crowd of Barra.

This is the new growth area of Rio. It has the best shopping and best nightlife in the area. From Copacabana,  Ipanema and Leblon you can expect about a $20 cab each way. It’s worth the trip.

Places to stay in Barra da Tijuca:

Sheraton Barra Hotel and Suites

New five-star property on the beach in a great location

Windsor Barra Hotel

Another five star property just a few blocks away from the Sheraton. Both great options. Price and compare.

Filed Under: Emerging Markets


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